DESIGN

DESIGN

In 1923, after Chuck Taylor made improvements to the shoe, Converse decided to incorporate his name onto the ankle patches that displayed the Converse All Star logo. Then, in the 1930s Taylor's signature was put into the design, which is how the shoe became known as the "Chuck Taylor" All Star.^[5] When first created, the Converse All Star had three main styles - a monochromatic shoe with a black canvas upper and black rubber soles, an all white shoe with blue and red trim, and an all black leather and rubber shoe. It wasn't until after World War II that Converse decided to make the toe guard, laces and outer wraps white, which gave the appearance of the iconic black and white Converse All Stars of today. In 1957, Converse came out with the low-cut "Oxford" version of the All Star and soon after started to produce the shoes in multiple colors and prints. Today, Converse makes the Chuck Taylor All Star in a variety of colors, styles, prints and fabrics.

The shoe now features fabric on the bottom of the sole. This way, the shoe is classified as a slipper instead of a

sneaker and is therefore subject to a much smaller import tariff.^[7]